More than 50 entrepreneurs from Kyrgyzstan are receiving a unique opportunity to learn about e-commerce through the “Janyration Sanarip” programme. This initiative, aimed at supporting micro, small, and medium-sized enterprises in the country, is being implemented through the efforts of the Government of the Kyrgyz Republic and the United Nations Development Programme (UNDP), UNDP Kyrgyzstan reported.
“E-commerce opens up unique opportunities for domestic entrepreneurs to enter international markets, expand their customer base and improve the competitiveness of their products. The Government of the Kyrgyz Republic is making every effort to create a favorable ecosystem where digital technologies contribute to business development and improve the quality of life of citizens,” emphasized Nazarbek Malayev, Deputy Minister of Economy and Commerce of the Kyrgyz Republic.
Since 2019, e-commerce in Kyrgyzstan has been experiencing rapid growth, driven by the development of internet infrastructure and an increase in the number of mobile payment users. However, the sector faces several challenges, such as a lack of consumer trust in online shopping and limited internet access in rural areas, where 60% of the population lives. In response to these challenges, the Government of the Kyrgyz Republic launched the E-Commerce Development Programme for 2023-2026, aimed at enhancing the competitiveness of local products in international markets and attracting investments.
Within this initiative, UNDP provides comprehensive support to entrepreneurs, helping them acquire e-commerce skills and work effectively on international marketplaces. This opens new opportunities for business growth and expansion through the “Aid for Trade in Central Asia” project, funded by the Government of Finland.
“Digitalization is a key factor in bridging the digital divide and accelerating Kyrgyzstan’s economic development. E-commerce improves access to services and creates new opportunities for local entrepreneurs. We are confident that the joint efforts of the Government and UNDP will contribute to sustainable and inclusive economic growth, particularly in rural areas where internet access remains limited,” said UNDP Resident Representative in Kyrgyzstan, Alexandra Solovieva.
A total of 542 applications were submitted for the program, and entrepreneurs were selected based on several criteria, including having an existing business in Kyrgyzstan, a personal investment of at least 80,000 KGS, and a willingness to actively participate in the project. Experience and qualifications and the sustainability and scalability of their business projects were also considered. These entrepreneurs, representing key sectors such as garment manufacturing, tourism, honey production, light industry, services, and trade, were selected from all country regions, highlighting the program’s broad reach and significance for Kyrgyzstan’s economy.
