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Business & Economy KZ

Spanish manufacturer of sanitary ware to expand activities in Kazakhstan

Asel Suankulova, Deputy Director of the Department for Attracting Investments and Marketing of JSC National Company KAZAKH INVEST, held a meeting with representatives of the Spanish company Roca. The parties discussed the strategic possibility of opening a logistics center and a brand gallery, Roca Gallery, in Kazakhstan and further launching production in the country. This strategic move could not only benefit Roca but also contribute to the long-term economic development of Kazakhstan.

The Spanish company produces ceramic tiles and a full range of bathroom fixtures, including bathtubs, shower trays, accessories, faucets, and other furniture. Roca has a representative office of Roca Kazakhstan in Almaty, overseeing the company’s activities throughout Central Asia.

According to Roca representatives, the company highly appreciates Kazakhstan’s proposed support measures and access to raw materials, including kaolin and quartz. Annually, it sells 500 thousand units of products to the countries of Central Asia. Due to high demand and a growing market, Roca is considering opening a logistics center with the possibility of exporting to nearby countries with further production and opening a factory in Kazakhstan. Before the closure of production facilities in the Russian Federation, the company was the largest manufacturer of sanitary ceramics in Russia.

The Kazakh side has assured the Spanish representatives of the full support of all Roca investment initiatives in Kazakhstan.

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