The cover story of the latest issue of Open Central Asia Magazine, which is published for the Eurasian Creative Guild (London), features Gulchekhra-begim Makhmudova — one of the most important women in Uzbekistan and the CIS countries in the field of culture, beauty and perfume. She started in 1985 as a producer of the international tours for Uzbek creatives – InterDay of Culture, then ran her own BEGIM World with luxury perfume and cosmetics brands distributor in Uzbekistan in 1990, and now she is a successful businesswoman, writer, cultural activist promoting Renew Silk Road around the world and the Eurasian Creative Guild Guardian.
Gulchekhra-begim Makhmudova produces her own BEGIM brand perfume in France, which is also about the knowledge of the great treasures of the Silk Road. “Story-perfume is a perfume that reveals the great treasures of world civilizations,” she says. “The team and I are looking for the very rare ingredients that our ancestors used thousands of years ago to heal pain, to bring happiness, to give peace or courage, and to inspire the great achievements of both ordinary warriors and great emirs. For some plants you have to go as far as the plateau of Machu Picchu because they grow nowhere else in the world. This is how my collection of paired perfumes from the ‘Begim Perfumes – Treasure Collection’ came about.”
A successful businesswoman running a big brand and developing perfumes and beauty products, Gulchekhra-begim Makhmudova also writes books. Having a scientific education as an art critic and theatre expert with knowledge of the English language, she is the author of a trilogy of detective novels about the historical treasures of the East “Flask of Crystal Hookah”, as well as four books of fairy tales for children “Adventures Of The Spirit Of Time” (journey along the Great Caravan and Maritime Silk Road).
Gulchekhra-begim Makhmudova is now working on the SILKROADLAND project — an edutainment park similar to Disneyland but built around the oriental characters of the Great Silk Road. A memorandum on the project was signed in Qatar in February. Many countries have already shown great interest, and the project has attracted the largest company Voltere by Egis (France) – the main consultants-managers of world-famous theme parks – who have drawn up the business plan and visualization of SILKROADLAND.
